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A complete redesign of Contech HQ’s website to optimize user experience for both contractors and vendors.
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ConTech HQ, a key player in the construction technology sector, partnered with Max Capacity to elevate their online presence. With the goal of catering to both contractors and vendors, they needed a website that would not only reflect their industry leadership but also provide seamless, user-friendly experiences for both B2B and B2C audiences.
The original website for ConTech HQ faced several challenges that hindered its ability to effectively serve both contractors and vendors. The navigation was complicated, making it difficult for users to quickly find the solutions they needed. Key information about their services was either buried or scattered, and the content lacked a clear structure to guide users through the site.
Additionally, the site didn't fully highlight ConTech HQ’s expertise or unique value proposition, which made it harder to convert visitors into leads. The lack of a streamlined, dual-focus design for both B2B and B2C audiences further complicated the user experience and reduced the overall impact of the site.
Max Capacity redesigned Contech HQ’s website using Webflow, focusing on three core principles:
"The new website exceeded our expectations! It’s exactly what we were looking for — user-friendly, professional, and perfectly tailored to both our contractor and vendor audiences. Max Capacity truly brought our vision to life."
5-Star Rated Agency
"The new website exceeded our expectations! It’s exactly what we were looking for — user-friendly, professional, and perfectly tailored to both our contractor and vendor audiences. Max Capacity truly brought our vision to life."
